The Feminine Economy

This past year, on our Well Member Hub, Partner Taheera Fidaali shared a video by Jennifer Armbrust on The Feminine Economy. You can find it here.

Upon hearing it I instantly knew this was going to be The Well’s focus for 2022.

You see, we are a proud Feminist Business, we’ve been practicing the 12 Principles since we opened but lacked a framework for what we were doing.

Jennifer’s amazing research and dedication allowed us to clearly see and teach what we’ve been doing already. It gave us the confidence to say, YES, this is true and can work! You can have impact and power, based on Feminine business principles.

View this graphic for a list of the 12 Principles:

We will be hosting LIVE WKSP’s starting Jan 2022, recording them for course attendees and our members, as well as continue to teach it indefinitely as an Evergreen Feminine Economy Program.

You can learn all about that here.

We know there is a new way, a better way, to work. I find myself sitting beside my husband in the evening stating my case time and time again.

‘you see, you shouldn’t have to sacrifice your physical or mental health for you job’

‘I think if the executive knew how much more beneficial it was to keep employees healthy, that it would even improve their bottom line, the only thing they seem to care about…’

‘Culture is SO important, honestly, it will change the world, I know cause I just know.’

Don’t you wish you could sit on my couch and listen to me tell you what’s wrong with the Patriarch?!

I am passionate about what I believe in, but not to be right, I do it because I want health. I want families in tact, honouring relationships, radical love, less medications and more long walks. I want focus and not distraction. I want understanding, acceptance, peace, and freedom.

I promise you, the Feminine Economy will change the world! When you place money in the hands of Feminine Principles, everything improves.

Take a look at these two comparisons Jennifer makes:

IF CAPITALISM IS AN ECONOMY THAT VALUES MASCULINE TRAITS, WHAT COULD ANOTHER ECONOMY LOOK LIKE?

masculine economy

The Masculine Economy

THE FEMININE ECONOMY
PROPOSES A NEW SET OF VALUES AND A REDISTRIBUTION OF MONEY AND POWER BASED ON FEMININE PRINCIPLES.


Need I say more? Not only will the world improve overall but we will still have money, we’ll still get paid ladies! It’s not one or the other, it’s not weak to care. We do not believe in lying to get ahead, pretending to be someone we’re not, or acting out of fear.

We believe in listening well, telling the truth, protecting our energy, asking questions, taking long walks to clear our minds, in holding close those who matter most to us.

Come on this journey with us! Come explore the Feminine Economy, take it one step at a time, do it crappily until you can do it ok until you can do it well and then great! Share it, open conversations, ask others what they think! Don’t be defensive, instead count every conversation as a planted seed, and then water it.

Start today, at our Feminine Economy 12 Principle Online Course in community.

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Jess Moskaluke, Woman of Influence

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Jenn Harper, Woman of Influence